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Tuesday 18 November 2014

Local optician’s donation will help hundreds of Crewe children put safety first

Children and headmaster David Jobling at St Michaels school in their high vis vests

A CREWE optician is helping to ensure local children are ‘seen and safe’ on the roads this winter by donating 300 high visibility vests to three community primaries, as part of this week’s national Road Safety Week (17-23 November).

As part of an initiative by Specsavers to increase the safety of Crewe youngsters, children at St Michael’s Community Academy, Leighton Academy and Monks Coppenhall Primary School have been presented with vests by staff at the town’s Specsavers store on Market Street.

All the youngsters also took part in special workshops to ensure that they’re safer when their learning takes them out into the community as well as when walking to and from school or on school trips.

Michael Elleray, store director at Crewe Specsavers, comments: ‘We’re delighted to be able to donate these vests and were very impressed to find that Crewe youngsters were already well-versed on their road safety.

‘With dark conditions, combined with the winter weather, at times when children are walking to or from school, it can be difficult for motorists to see pedestrians. Dusk is particularly hazardous.

‘These fluorescent and reflective vests are an excellent tool to keep children safe and are a key part of National Road Safety Week’s message and commitment to getting everyone on board with the importance of protecting kids, families and everyone else on roads.

‘As part of the initiative, we are also hoping to raise awareness of free glasses and eye tests that are available to under 16-year-olds. It is important to make sure that children have regular eye tests as an undetected problem could lead to something more severe in the long term.’

To find out more about Road Safety Week visit

To book your next appointment at Specsavers Crewe call 01270 250707 or visit

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