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Thursday 20 December 2012

Cheshire East deliver drink and drive message


The winter drink and drug driving campaign is now in force across Cheshire with Road Traffic Police running intelligence led, targeted operations in specific areas. There will be key initiatives being stepped up over the Christmas period with road safety advice being delivered to the public.

As from November 30th, Cheshire road safety messages have been running alongside a national campaign by ACPO (Association of Chief Police Officers) who, this year are joining forces with THINK! − who form part of the Department for Transport to warn drivers that getting behind the wheel after a festive tipple could see them end up behind bars this Christmas.

ACPO launched its anti-drink and drug driving campaign, warning that young drivers and people driving the morning after a night of drinking pose a huge risk.

Breathalyser checks in the East will run alongside an alcohol awareness campaign - ‘Totally Wasted’ to get the message across about drink driving with leaflets being handed out at various checkpoints to warn against even thinking about driving the morning after a night of drinking and drivers will face the consequences of their actions if they are pulled over and found to be over the alcohol limit.

As part of the drink driving safety initiatives, an engagement morning will form the basis where anyone caught committing a moving traffic offence will be pulled over and breathalysed then redirected to a centre where they will be invited to view a crashed car in which a young person died.

Sergeant Daryn Wilcox, from Eastern Division comments that, "by using the initiatives to engage with the public, we hope to reinforce key road safety messages. We will be cracking down on irresponsible driving and using our existing alcohol awareness campaign, Totally Wasted, to educate and inform young drivers in particular."

For more information on the winter drink driving campaign and the ‘Think’ Car, please go to

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