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Saturday 26 October 2013

Cheshire’s Rapidly-Expanding Ethical Finance Charity Revolutionises UK Market Place


Consumers can now give to their favourite charities absolutely free when shopping online with the UK’s leading high street brands, thanks to the Winsford-based revolutionary and rapidly-expanding ethical finance one-stop-shop,

In a initiative involving major names such as Debenhams, Boots, House of Fraser, Monarch and BT, is taking on the entire UK market place with more than 50 of the UK’s biggest names in retail, travel, energy, communications and energy added to its existing home and contents insurance offer.

This follows the overwhelming success of its initial soft launch just months ago.

Every year, online shops pay hundreds of millions of pounds in commission to other websites for sales referrals but, founded by St Luke’s (Cheshire) Hospice Commercial Director Andrea Fragata-Ladeira, breaks that trend.

In a trailblazing move, 100% of the commission usually pocketed by a company for introductions - that’s every penny due to Care2Save - is given to good causes.

80% of the profit due to Care2Save will go directly to ANY registered charity of consumer’s choice.

The remaining 20% also goes to charity, in the form of the Care2Save Charitable Trust, which will distribute all profits to hospices and palliative care projects in the UK and around the world.

And the additional cost of this donation to the customer? – nothing.

With the likes of Debenhams, Boots, House of Fraser, WH Smith, Laura Ashley Monarch, BT, O2 and all available through the trailblazing portal, the question for the consumer is simple: Would you donate more to charity if it wasn't coming out of your pocket? 

The charity, founded by North West based charity pioneer Andrea Fragata Ladeira, is designed to transform the charity sector by creating an unprecedented new long-term multi-million pound income stream for good causes.

Mrs Fragata Ladeira, aged 40, CEO of the Care2Save Charitable Trust and commercial director of St Luke’s (Cheshire) Hospice, is confident the cause can fundamentally reshape the way the UK consumer gives to charity.

She commented: “The expansion of to include the UK’s finest and most popular brands shows is not only an exciting moment for us, but for the whole of UK’s charity sector.

“There is a hidden pool of money online to which we have all, as consumers, added by clicking on a link or buying a product and as a result unknowingly created a sales commission for companies.

“By taking on the entire UK marketplace, offering a one-stop-shop for all goods and services and allowing the consumer to simply nominate any UK charity of their choice, we believe we can fundamentally change the way the UK gives.

“It is becoming more difficult for charities to raise the money they need to continue making a difference. The generous people of the UK want to give and continue to do so but we are all feeling the effects of the economic downturn.

“Added to which Government funds are stretched and decisions about where services can be cut are being made all over the country. is the only online portal to donate 100% of its commission to charity.”

Care2Save has no shareholders to pay, a completely transparent and low cost structure, and is governed by a board of trustees who volunteer their time and expertise.

Mrs Fragata Ladeira spent her early childhood in Nepal, first in Kathmandu, and later amongst the farm huts of Pokhara, where her parents were doing missionary work. She believes her desire to make a difference can be traced back to her time there. This has manifested in her determination to transform the way we, the public, give to charity.

Andrea added: “I look back and I think my experience in Nepal has certainly shaped my character and outlook on life. I was just a little girl when my parents made the inspirational decision to go out there to help people.

“While I did witness the very worst of abject poverty, open sewers and families living in squalor, I also encountered incredible human kindness and compassion.”

For more information about Care2Save visit

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