Fairerpower customers have collectively saved in excess of £500,000 in only a few months.
So far more than 2,500 customers have signed up since its launch in March of this year, with the average saving for fixed tariff customers being £245 (see note 1).
The majority of customers, more than 60 percent, have moved for the first time in five years or more. These customers are those who have been largely paying higher prices as they have not switched regularly.
Apathy, driven by a lack of trust, is seen as the main reason for this behaviour. Customers have chosen to switch due to the fact that Fairerpower is a Council-owned initiative with the aim of helping residents save money and not driven by profit.
Councillor Michael Jones, Leader of Cheshire East Council, said: “Fairerpower is shaking up the energy market across Cheshire East and is only going to get bigger as customers hear about the savings they can make.
“We set it up with the aim of giving our residents access to cheaper and fairer energy prices backed by an organisation they can trust. Fairerpower and Cheshire East Council is delivering on that promise.
“New customers can benefit even further by helping introduce their friends and family and we will reward both parties with a free £20 Amazon gift voucher.”