Connecting Cheshire has lined up as a Tour of Britain stage sponsor and launched a ‘broadband without brakes’ campaign to promote the roll-out of superfast fibre.
To coincide with the Tour of Britain cycle race stage across Cheshire in September, the campaign will help to drive the take-up of the additional fibre broadband across the county funded by the Connecting Cheshire Partnership of BT and four local authorities – including Cheshire East – and will feature the Fibre Guy characters.
Using the analogy of comparing cycling uphill on slow broadband with speeding downhill with superfast fibre broadband, the campaign will explain how to upgrade to a faster network and that in most cases upgrading can work out cheaper due to competition in the provider market.
Connecting Cheshire will be attending community cycling events during the summer as well as the Royal Cheshire County and Nantwich shows, plus at the start and finish of the Tour of Britain Cheshire stage on September 6.
To check availability of faster broadband in your area you can visit the Connecting Cheshire website and enter a postcode or a telephone number online at: www.connectingcheshire.org.uk/check-availability
Councillor David Brown, Deputy Leader of Cheshire East Council and on behalf of the Connecting Cheshire partnership, said: “This is a great fun campaign with a serious message that around 90 per cent of premises can now upgrade to superfast broadband.
“Not only is it likely to be cheaper but homes and businesses can take advantage of all the benefits of faster speeds for both work and play. So check, compare prices and change.”