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Saturday 14 September 2013

Cheshire Ethical Finance Charity Care2Save

Cheshire Ethical Finance Charity Care2Save Takes #ChangeYourWorld Message to Global Leaders Thanks to Smallwood Schoolchildren

Cheshire-based charity pioneers behind the UK’s revolutionary and rapidly-expanding website and service,, are launching a global campaign to inspire the world’s most influential figures.

Care2Save founder Andrea Fragata Ladeira is reaching out to world leaders with the #ChangeYourWorld campaign in support of the trailblazing charity, established to create a new long-term income stream for good causes around the world by changing the way we, the UK consumers, shop.

Unique #ChangeYourWorld introductory packages, wrapped with inspiring and colourful pictures by pupils at Smallwood Primary and Hartford High School, will soon be arriving on the doorsteps of the likes of David Cameron, Richard Branson, Bill Gates and Simon Cowell.

The growing service, launched earlier this year, is about to dramatically increase its range of products and services available with more than 50 established high streets retail, financial, travel and energy companies– including the likes of Debenhams, Boots, House of Fraser, WH Smith, Laura Ashley Monarch, BT, O2 and – set to be added to its existing home and contents insurance offer from 1 October.

In an extraordinary move, every penny due to the not-for-profit Care2Save – that’s 100% of the commission usually pocketed by a company for introductions - is given to charities.

80% is given directly to any registered charity of the consumer’s choice. The remaining 20% also goes to charity, in the form of the Care2Save Charitable Trust, which will distribute all profits to hospices and palliative care projects in the UK and around the world.

And the additional cost of this donation to the customer? – nothing.

The Winsford-based charity’s founder and CEO of the Care2Save Charitable Trust, Mrs Fragata Ladeira, aged 40, is confident the cause can fundamentally reshape the way we give to charity.

Andrea spent her early childhood in Nepal, first in Kathmandu, and later amongst the farm huts of Pokhara, where her parents were doing missionary work. She believes her desire to make a difference can be traced back to her time there. This has manifested in her determination to transform the way we, the public, give to charity.

Andrea commented: “I look back and I think my experience in Nepal has certainly shaped my character and outlook on life. I was just a little girl when my parents made the inspirational decision to go out there to help people.

“While I did witness the very worst of abject poverty, open sewers and families living in squalor, I also encountered incredible human kindness and compassion.

“Our goal at is to encourage the people of the UK and around the globe to change the way they buy products and give to charity.

“We are reaching out to the world’s decision markers in order to change our world.”

As Andrea helped put the finishing touches to the introductory boxes from the charity’s base in Winsford, Cheshire, she added: “We can’t wait for the packs to go out to world leaders with the imagery of a better world provided by the children at both Smallwood Primary and Hartford High School which is incredibly moving.

“It is becoming more difficult for charities to raise the money they need to continue making a difference. The generous people of the UK want to give and continue to do so but we are all feeling the effects of the economic downturn.

“Added to which Government funds are stretched and decisions about where services can be cut are being made all over the country.

“Ask yourself - if you have to buy insurance to protect your home, and buying through the pioneering Care2Save service gives you a great product at a competitive price, and also allows you to give a gift that makes a real difference to the charity you love, why wouldn't you do that?

“As a charity Care2Save has no shareholders to pay, a completely transparent and low cost structure, and is governed by a board of trustees who volunteer their time and expertise.

From 1st October the range of products and services available through the website will expand dramatically.

New ways for consumers to support their favourite charities include:

· Financial - As well as home buildings & contents insurance, you’ll soon be able to buy motor and life insurance as well as mortgage and loan products through our Financial Services partner Reach Financial Services Ltd.

· Retail – You will soon be able to shop at dozens of online stores including BHS, Coast, Debenhams, Boots, House of Fraser, WH Smith, Laura Ashley and Waitrose.

· Travel – You’ll be able to book your tickets through The Trainline, flights through Monarch, holidays through Easyjet and Expedia and hotels through LateRooms and Marriott and much more.

· Communications – You’ll be able to buy broadband and communication products from, amongst others, BT, O2 and Orange.

· Energy – You’ll be able to find the most competitive energy deals through comparison website

For more information about Care2Save visit

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