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Wednesday 18 September 2013

Superheroes Assemble as Blue Bell MINI Crewe hosts action-packed #MININotNormal Fun Day

Blue Bell MINI Crewe's Paul Legerton, Ben Andrews, Michael Sayward and Joe Wardle with the dealership's #MININotNormal Superhero cars

Blue Bell MINI Crewe welcomed South Cheshire’s finest aspiring superheroes as it hosted its action-packed #MININotNormal family fun day recently.

The Gateway dealership also launched a trio of exciting competitions to mark the exciting new national #MININotNormal campaign, celebrating the iconic brand’s innovative, quirky and endearing legacy.

Blue Bell MINI welcomed aspiring Supermen and Wonder Women, aged 2-11, who were ready to save the world in their finest capes and costumes. To get them in the crime-fighting spirit, the youngsters were treated to face painting, an array of fun and games, refreshments, and also got a sneak peek at three special MINIs wrapped in the unmistakable outfits of Spiderman, The Hulk and Batman.

Children were invited to take part in a national colouring competition to design their own ‘Not Normal’ MINI, to be in with a chance of winning a sensational three night family holiday to Lapland to meet Santa and, on top of that, have their very own ‘Not Normal’ MINI brought to life.  The competition is still open and the closing date is 18 October.

On the big day, the showroom hosted a fancy dress competition with the winner receiving a cinema voucher worth £40. The winner was George Hughes, aged 4, from Chester.

MINI Brand Manager Paul Legerton commented: “We were thrilled with the success of the action-packed #MININotNormal fun day.

“The #MININotNormal campaign celebrates the quirks and innovation that set MINI apart from and above the competition. The superhero theme was the perfect way to be different.

“MINI’s incredible competition for a trip to Lapland proved really popular and we were thrilled to welcome so many young superheroes and their families.”

The Blue Bell team is now giving people the chance to win another incredible prize, as its incredible superhero cars will be touring around Cheshire.

If you spot them, make sure you take a picture and tweet it to @BlueBellMINI using the hashtag #MININotNormal. The winner of the prize draw will win an annual cinema pass for two.

The closing date for the national MINI Lapland colouring competition is 18 October. The top prize is a three night holiday for a family of two adults and two children. The winning #MININotNormal car design will also be produced by MINI. Second prize is a boot full of MINI goodies worth £200.

To find out more visit, call 01270 214800 or visit the dealership at Gateway, Crewe, Cheshire, CW1 6YY.

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