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Thursday 15 November 2012

Binge drinking is a talking point for Alcohol Awareness Week


Cheshire Police has launched an alcohol awareness campaign which is designed to make young people think about the damage that excessive alcohol consumption can cause. Alcohol is more accessible to the younger generation than ever before, and it is therefore a key aim of Totally Wasted to provoke a reaction amongst youngsters into understanding the harm that they are doing to themselves in the long term if they do not change their drinking habits.

Totally Wasted wants drinkers to consider the cost of alcohol to themselves and their family, public services and communities - what is the ‘trigger’ or cause of getting wasted all the time, and if behaviour can be changed, so that night outs can be enjoyed with or without the influences of alcohol.

The campaign supports Alcohol Awareness Week which is being run by Alcohol Concern from 19-25 November. Alcohol Concern hopes that it will help trigger conversation about the health risks, social problems and stigmas which are associated with talking about the dangers of alcohol.

Making people more responsible for their own drinking behaviour is the key to changing a drinker’s habits over night. And by generating awareness - if it can just make a person think twice about driving when over the limit, or prolonging their night by not mixing drinks, then it will have made some impact.

In the run up to Christmas, the different elements of the Totally Wasted campaign will look at -

  • Wasted your evening
  • Wasted your life
  • Wasted your looks
  • Wasted time
  • Wasted money

A spokesperson from Cheshire Police commented that "since the launch of our Totally Wasted campaign, we hope to see a change in young drinker’s attitudes. We are not asking people to stop drinking but to watch how much they are drinking in a short space of time. The dangers of binge drinking at a young age can lead to early signs of alcohol harm"

Cheshire Police want young people to get involved on the social media networks. For more information, please go to or like us at

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