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Monday 29 March 2010


Former Dragon’s Den ‘Dragon’, Rachel Elnaugh, gave local entrepreneurs a piece of her business mind earlier this month.

On Thursday, March 18 independent retailers gathered together for ‘Let’s Talk Shop’; an event organised by Cheshire East Council’s Recession Recovery Group.

The free event aimed to educate independent retailers on how identify better retail opportunities. This included:

· How to maximise the space available in a premises
· How to make customers aware of what is on offer.

The event was open to any local independent retailers. Those in attendance included pub landlords, hairdressers, café and restaurant owners and retailers in market towns and rural areas.

The evening, held at the Ramada Encore Hotel on the Crewe Business Park, featured a keynote speech by entrepreneur Rachel Elnaugh, one of the original ‘Dragons’ in the BBC television series Dragon’s Den.

Bill Smith, a retail business guru from the South Lakes Development Trust, hosted an interactive presentation giving an insight into how to make positive first impressions when a customer visits your business.

Bill and Rachel along with Cheshire East Council’s Head of Regeneration, Caroline Simpson, then hosted a question and answer session. This gave retailers an opportunity to share their experiences and ideas and get helpful information and advice.

Cheshire East Councillor, Jamie Macrae, Cabinet Member with responsibility for Prosperity said:

“This was a positive and motivating evening which I am sure was of great benefit to many local independent retailers. The current economic climate continues to make life difficult for our small business owners. I do hope that the Let’s Talk Shop event served to boost confidence by providing guidance and advice.

“My thanks go to all those who attended. Cheshire East Council’s Recession Recovery Group will continue to do all it can to help local retailers through the recession. “

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