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Friday, 28 September 2012


Blue Bell Crewe celebrate the Ultimate Drive event

To mark the climax of the ultimate summer of celebration, Blue Bell Crewe invited its customers to enjoy the BMW Ultimate Drive Event on 22-23 September.

Following a summer of Jubilee, Olympic and Paralympic celebrations, in which BMW was proud to act as the Official Automotive Sponsor of London 2012, the team at Blue Bell Crewe opened its doors for a unique hospitality event.

The Blue Bell BMW Ultimate Drive Event not only celebrated “the greatest show on earth”, but also showcased the best of the best when it comes to performance, versatility and style.

The innovative BMW 3 Series Touring made its debut, and visitors also witnessed the new 7 Series model – the pinnacle of the BMW range combining sporting elegance and superb refinement with efficient, high performance engines.

The new BMW 1 Series 3-Door Sports Hatch, which sees the introduction of two new engines and an even sportier performance, and the new BMW X1 model were also on show for customers to enjoy.

Visitors to the Blue Bell Crewe showroom not only had the chance to enjoy this unprecedented selection of BMWs, but they were also in with a chance of winning one for every season! Attendees to the BMW Ultimate Drive Event were invited to enter the dealership’s free prize draw to win a different BMW every three months of the year; providing the winner with 12 months to discover exactly why BMW was chosen as the Official Automotive Partner to London 2012.

Throughout the London 2012 Olympic Games, Blue Bell Crewe was proud to sponsor Team GB swimmer and Olympic finalist, Fran Halsall, in an exclusive deal which saw the dealership assist her in meeting transportation needs for training, competitions and events.

Barry Holt, Dealer Principal at Blue Bell Crewe, comments: “It has been an incredibly exciting summer for everyone here at Blue Bell Crewe, and we were delighted to be able to invite our customers for one final celebration with the BMW Ultimate Drive Event. It provided a great opportunity for our customers to take a closer look at the quality, stylish and high performance models our extensive range has to offer.

“It was fantastic to be able to welcome our customers to enjoy our hospitality, and the event was a great success.”

For more information, please call 01270 212525, go to, or visit the dealership at Blue Bell Crewe, Fourth Avenue, Weston Road, Crewe, Cheshire, CW1 6XH.

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