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Tuesday, 15 May 2012



With only weeks to go until the opening ceremony of the London 2012 Olympic Games, Blue Bell MINI Crewe is inviting customers to get in the party spirit and celebrate with Olympic swimmer Fran Halsall on Saturday 26 May.

To celebrate BMW’s involvement in the much-anticipated London 2012 Games, the Blue Bell MINI dealership is hosting an Olympic event to count down to the Games in style. Customers will enjoy refreshments, and have the opportunity to meet Olympic qualifier and local swimming star Fran Halsall.

Blue Bell Crewe last year announced its sponsorship of Fran as she gears up for the London 2012 Olympic Games. The dealership has recently presented the gold-medal hopeful with a much coveted BMW Z4, to provide support with her transportation needs for Team GB training, competitions and events in the run-up to this Summer. Cheshire-born Fran has successfully qualified for the Women’s 50m and 100m Olympic Freestyle and the 100m Butterfly events at the London 2012 Olympic Games, and she will also be part of the freestyle and medley relay team.

Fran will be attending Blue Bell MINI Crewe’s Olympic event from 11:30am on Saturday 26 May, and visitors on the day will be in with a chance to win much-coveted tickets to the London 2012 Olympic Games in an exclusive free prize draw.

Barry Holt, Dealer Principal at Blue Bell Crewe, comments: “Everyone at Blue Bell is very excited about our involvement in the Olympic Games, and the London 2012 Celebration is a great way to continue our countdown to the big event. We are looking forward to welcoming Fran and our customers to the dealership.”

The dealership’s sponsorship follows the appointment in 2009 of BMW Group as the Official Automotive Partner of the 2012 Olympic and Paralympic Games. As well as supplying over 4,000 fuel-efficient vehicles throughout the Games, BMW is also actively supporting British athletes, such as Ellie Simmonds and Louis Smith, via the BMW London 2012 Performance Team. Meanwhile, in line with the Performance Team initiative, BMW dealers such as Blue Bell Crewe are working with local athletes, supporting their endeavours to qualify for Team GB or Paralympics GB.

To join in the London 2012 Celebration Weekend visit Blue Bell MINI Crewe between 11:00 – 12:30pm on 26 May at Gateway, Crewe, Cheshire, CW1 6YY, or for more information call the dealership on 01270 214 800.

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