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Thursday 10 January 2013

‘Bra-vo’ for recycling scheme to boost breast cancer charity, reduce waste and help the Third World


Cheshire East Council is backing a recycling campaign that will boost funds for breast cancer research, reduce waste and help the Third World.

A new initiative to launch ‘bra banks’ across Cheshire East is now being piloted in Crewe, Knutsford and Macclesfield household recycling centres.

The aim now is to help raise awareness of the scheme and encourage members of the public to recycle their bras rather than chuck them in the bin.

For every tonne of bras collected, the contractor BCR Global Textiles will donate £1,000 to the charity Breast Cancer Campaign. This will contribute to their national campaign, which, to date, has raised almost £190,000 towards its target of £1.5m.

In addition to the donation, all reusable bras will be sent out to Third World countries. The remaining bras will be recycled.

Breast cancer is the most common cancer. One in eight women in the UK will be diagnosed with breast cancer in their lifetime. A thousand women in Britain die each month from breast cancer – that’s 12,000 each year. Eighty men also die from the disease each year.

Councillor Janet Clowes, Cabinet member in charge of health and adult social care, said: “This is a really excellent initiative and I would encourage people to give the bra recycling scheme their wholehearted support. It is all for a really good cause.

“This scheme encourages awareness of a significant health issue and reminds everyone of the importance of regular self checking of their breasts. It also raises vital funds for breast cancer research, helps women in the Third World and reduces the amount of waste that ends up in Cheshire East’s landfill sites.”

The household waste recycling centres in Crewe, Knutsford and Macclesfield are open seven days a week from 8am-4pm. The sites open until later in the evening between March and November.

For more information, visit the Council’s website at: or BCR’s Breast Cancer Campaign’s website at:

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