Cheshire East Council has joined forces with other local authorities in the north west to try and encourage more people to consider adopting a child.
The month-long campaign, which has the slogan of ‘View life differently. Adopt a child’, starts on Monday, October 29. The initiative has been timed to coincide with National Adoption Week which runs from November 5-11.
Cheshire East has teamed up with Stockport, Trafford and Tameside Councils on the recruitment drive.
There will be adverts on a number of billboards across Cheshire East, as well as adverts on trams covering the entire Metrolink network.
In addition, a special film has been produced where adoptive parents talk about their experiences. This will be launched at Barclays Bank, Radbroke Hall, near Knutsford, on November 9.
Cheshire East needs to recruit at least 20 new adoptive families each year and are currently looking for families for 18 children.
Last year Cheshire East Council successfully placed 23 children with adoptive families.
The councils are particularly keen to hear from people who are willing to adopt older children, particularly boys, and children with disabilities and/or developmental needs.
Councillor Rhoda Bailey, Cabinet support member for children and family services, said: “This new campaign is a really exciting initiative and through collaboration with other local authorities, we hope to be able to reach more potential adopters.
“Adopting a child makes is a truly life-changing experience and for many people it makes their life complete.
“I would advise anyone interested in adoption to get in touch with our specialist team who are able to talk people through the entire process and help them make an informed decision.”
If you would like to find out more about adoption, go to: www.four4adoption.co.uk , or ring 0300 123 3223.
Alternatively, people can attend an adoption information evening being held on Wednesday, November 21, at Middlewich Community Church from 6pm.