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Saturday, 20 April 2013

St Luke’s (Hospice) Cheshire pioneers revolutionary fundraising initiative – Care2Save

Care2Save to donate 100% - that’s every penny – of commission due to Care2Save from every sale to charity, of which 80% will go to any nominated cause close to the customer’s heart.

A revolutionary new website and service, set to transform the charity sector by creating an unprecedented new long-term multi-million pound income stream for good causes, is to be rolled out across the North West and then nationally by its pioneers, St Luke’s (Cheshire) Hospice.

The Care2Save service offers consumers highly-competitive quotes on home buildings and contents insurance, available to purchase by calling 0800 3167147 – and, in the near future, on the  website.

However, in a trailblazing move -100% of the percentage of the commission usually pocketed by a company for introductions, is given to charities – that’s every penny of the commission due to Care2Save.

This is not a gesture to encourage customers to buy. In fact 80% of the commission due to Care2Save from all purchases, which would traditionally go to a business to make more profit for shareholders, will go directly to the consumer’s charity of choice.

The remaining 20% also goes to charity, in the form of the ‘Care2Save’ Charitable Trust, which will distribute all profits to hospices and palliative care projects in the UK and around the world.

Cost of this donation to the customer – nothing.

Andrea Fragata Ladeira, Commercial Director of St Luke’s (Cheshire) Hospice and CEO of the Care2Save Charitable Trust, commented: “We are immensely proud of Care2Save which we are wholly confident will change the way people give to charity. Initially the site will be launched with insurance products, and this will be expanded over to time to other household utilities. The sky really is the limit.

“We all know it’s more difficult for charities to raise the money they need to continue making a difference. The generous people of the UK want to give and continue to do so but Government funding is stretched.

“Care2Save offers great products, excellent service and a competitive price and allows customers to give a gift that makes a real difference to any cause, close to their heart.

“What’s more your favourite charity will have a new source of crucial funds and this will continue for as long as you continue to renew your policy though Care2Save.

“Care2Save will be expanded nationally later his year so imagine the difference we can make. We believe that by giving to others, we will be successful.  We are just waiting for you to tell us who to give the money to.”

The charity has no shareholders to pay, a completely transparent and low cost structure, and is governed by a board of trustees who take no payment at all.

Mrs Fragata Ladeira adds: “It is our desire that the maximum amount of good comes out of this exciting charity. We hear so many stories about underfunded charities, and others concerning businesses behaving unethically.

“If we can create funding for charities to do more in our communities simply by choosing to buy through Care2Save then why wouldn’t we make that choice? 

“I hope very much that the community served by St Luke’s Hospice will go online and watch the animation which explains how Care2Save works and then pick up the phone and start making a difference to our ability to support the people of Mid and South Cheshire.

“At Care2Save we believe our success will be measured in terms of how much funding we allocate and the good that our funding supports, not by our turnover - There are no fat cats at Care2Save and there never will be.”

For more information about Care2Share visit

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