Blue Bell Crewe is putting its customers in the driving seat and inviting them to enjoy the BMW Ultimate Drive Event on 20-21 April.
Taking the wheel is the only way to appreciate the real pleasures of driving and the Ultimate Drive Weekend will showcase the best of the best when it comes to performance, versatility and style.
The event at the Weston Road dealership will feature a range of the latest BMW models for customers to sample.
Among the attractions will be the chance to see the whole convertible range, nothing captures the emotive appeal of driving pleasure more acutely than an open top BMW.
Whether you test drive the 1 Series, 3 Series or 5 Series, each model features ground-breaking responsive turbo-charged engines which offers greater refinement and efficiency thanks to BMW EfficientDynamics, and unmistakable handling - a hallmark of 50:50 weight distribution.
Visitors to the Blue Bell Crewe showroom will not only have the chance to enjoy this unprecedented selection of BMWs, but they will also be in with a chance of winning one for every season!
Attendees to the BMW Ultimate Drive Event are invited to enter a national free prize draw to win a different BMW every three months of the year; providing the winner with 12 months of driving pleasure.
Barry Holt, Dealer Principal at Blue Bell Crewe, comments: “The BMW Ultimate Drive Event is fast becoming an unmissable staple of the Cheshire motoring calendar.
“It will provide a great opportunity for our customers to take a closer look at the stunning models our extensive range has to offer.
“We are very excited about welcoming customers to enjoy our hospitality, and we are sure the event will be a great success.”
The BMW Ultimate Drive Event will take place on 20-21 April 2013 at Blue Bell Crewe, Fourth Avenue, Weston Road, Crewe, Cheshire, CW1 6XH. To book your test drive or for more information call 01270 212525, or visit www.bluebellcrewebmw.co.uk.
To enter the ‘Year of Driving Pleasure’ free prize draw visit www.bmw.co.uk/drivingpleasure and keep your fingers crossed.