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Friday 18 February 2011

Shop Doctor’s health check for Cheshire East retailers

Tim and Nikki Ball of Audlem Cyclesport with Shop Doctor Bill Smith and John Nicholson of Cheshire East Council

Village stores and town shops in Cheshire East will soon get a home visit from the doctor!

Bill Smith, the self-styled ‘Shop Doctor’, will give his diagnosis on any issues which are causing a headache for traders and also identify business opportunities.

Bill, who has a wealth of experience of working to help traders of all shapes and sizes, is available to all rural villages in Cheshire East.

He is also offering his services to independent retailers in Nantwich, Sandbach and Middlewich, where there are six places available in each town.

Councillor Jamie Macrae, Cabinet member with responsibility for prosperity, said: “Cheshire East Council will be using the expertise of the Shop Doctor to deliver a small number of one-to-one sessions and we hope that our businesses will take up this excellent opportunity.

“He will meet with the proprietors to identify key issues and discuss practical opportunities within the business for encouraging retail vitality and developing profitability.

“Cheshire East Council is committed to working with businesses to boost the economy and this support we are offering, in partnership with Bill, will help businesses increase customer spend, enhance visual impact, maximise display space and improve profit.”

Following the pre-booked appointments, each retailer will receive a ‘prescription’ report summarising issues and solutions identified during the consultation.

Nantwich retailers will receive their visits on March 22, Sandbach will be on March 23 and Middlewich on March 24.

The village shop sessions will be held on April 5, 6, 12 and 14 with the Shop Doctor visiting two shops per day on each of these days.

In addition, Bill will give a presentation to summarise the key points at a Shop Doctor masterclass, which will be held on March 23, at the Ramada Encore hotel, on Crewe Business Park, from 6.15pm-9.30pm. This is open to all businesses.

Appointments for all events are available on a first-come, first-served basis.

For the town events, contact business engagement co-ordinator Jacqueline Wilson on 01270 685911 or email:

For more information on the village events, call Gaynor Bowen-Jones on 07824 599135 or email: before the end of February.

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