Protect Your Passw0rd National Campaign Launched By Neighbourhood Watch
Neighbourhood Watch launches PROTECT YOUR Pa$$W0rD campaign with 3 quick and easy steps
As we spend more time at home and on our online devices, over one third (34%) of people say that they’re more concerned about cybercrime than physical crime and a startling 1 in 5 people are a victim of cybercrime!* You could be more at risk than you might think.
If strengthening your passwords is something you keep putting off, or you feel overwhelmed by the sea of online security information, you’re not alone.
As part of our Cyberhood Watch initiative, launched in 2019 in partnership with Avast, we have launched a PROTECT YOUR Pa$$W0Rd campaign that targets both the overwhelmed and complacent, providing everyone with 3 easy steps to be more secure online.
PROTECT YOUR Pa$$W0Rd in 3 easy steps
- Create a separate password for your email account
- Use 3 random words
- Turn on two-factor authentication (2FA)
But we won’t stop there! Whilst taking those 3 easy steps will go a long way to protecting yourself online, we want to protect not just you but your whole community! To do this, we are asking you to spread the word and help protect your family, friends, colleagues and neighbours by sharing these 3 easy steps with 3 others.
To share with others you can forward this email to at least 3 of your friends, share the information from our Password Protection page in your local newsletter, or share our campaign on your social media channels using our Protect your Pa$$W0Rd Campaign Pack,
More about the campaign
Our campaign will run on social media for 4 weeks from 9th November 2020. We are targeting both Neighbourhood Watch members and non-members alike with two different attitudes to online security.
For those that are unsure and overwhelmed by an abundance of advice, we want to cut though the noise and simplify the confusion, so they feel empowered to take action.
And for those that think ‘it won’t happen to me’ we want to shock them into action, so that they realise how prevalent the problem is, even amongst young people.
We have created social media animated and still graphics targeted to both those audiences, supported by further information detailing how and why to take each step on our dedicated Password Protection page.
Download our Protect your Pa$$W0Rd Campaign Pack to share the campaign across your networks using email, whatsapp, Instagram, Twitter, Facebook and in newsletters.
Why not go one step further and share our Protect your Pa$$W0Rd Press Release locally and don’t forget to let us know about any local press you are able to generate.
Visit our Protect your PA$$word campaign page to find out more.
*Perceptions of cybercrime in the UK report produced in partnership with Avast, surveyed over 14,000 Neighbourhood Watch members: https://press.avast.com/hubfs/media-materials/kits/Avast%20Cyberhood%20Watch/Avast_CyberHood_Watch_Report%20FINAL.pdf?hsLang=en
For more information contact Deborah Waller on email@example.com.
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