Dabber’s delight at main stand sponsorship deal with
Crewe based Swansway Group.
12th July 2021
Swansway Group, a family owned business with car and van dealerships across the North West and Midlands, is proud to announce a three year sponsorship deal with Nantwich Town FC, to rename their main stand “The Swansway Stand”.
Swansway Group is a major employer in Crewe and Nantwich, with Crewe Audi, Crewe Volkswagen, Crewe SEAT, CUPRA Crewe, Swansway Jaguar Crewe, Motor Match Crewe an Accident Repair Centre and all of their Head Office functions in Crewe. This support for Nantwich Town FC, a semi-professional football club playing in the Northern Premier League, is another example of the Group’s continuing commitment to invest in the areas where they do business.
This agreement was especially meaningful for one of Swansway Group’s Directors David Smyth and his son George, who have been long standing fans of the Nantwich team and regularly attend matches to show their support.
“Swansway Group has been based in Crewe for nearly 18 years and we have always been grateful for all the support we have received from the people of Crewe and Nantwich.
This was a particularly special opportunity for my family and me to show some reciprocal support to an organisation that does so much to engage and entertain local people, young and old. Nantwich Town Football Club has been in existence since 1884 and it is with great pleasure that we have been able to contribute to its ongoing success and enduring legacy.”
Dave Clapp, Club Director said,
“The impact on our club budget due to the lack of ticket sales for match attendances during the various lockdowns, has been significant. Swansway Group’s support for us has been both welcome and timely. We very much appreciate their interest in our continuing success both as a team and as a provider of grass-roots training for up-and-coming talent. And we are looking forward to an exciting season together as the pandemic restrictions are lifted.”